Three things, said plainly.
For each one: what it includes, what it does not, how long it takes, and what I need from you. The second of those is the part nobody writes down.
Existing, and decently
Digital presence
The site, the domain, one mailbox on your own address instead of a gmail. It is the minimum for a business to look real to whoever is looking for it. It starts at one single page, €19 a month, and goes up from there if you need it to.
What is included
- Multi-page site, written and laid out by me — or a single page on the Targa plan
- Domain registered and renewed without you thinking about it
- One mailbox on your own domain
- Hosting, security certificate, backups and updates
- Two rounds of changes a year, when hours, prices or services change
Not included
- Day-to-day social media management
- Writing articles or newsletters
- An online shop — that is quoted as a project, not sold on subscription
- The Google listing: since 14 August 2026 it is no longer part of any plan. If you need it, it is quoted as a project
- How long it takes
- Live one week after you send me your material — two or three days on the Targa plan.
- What I need from you
- One call where you tell me what you do, whatever photos you have, your logo if you have one.
When someone searches for your trade in your town
Being found
Not "on-page optimisation": being found. Someone searching for a tradesman in your town should find you and not only the directory sites. The work is on one page per service you actually sell, on the structured data, and on the titles you appear under in the results.
What is included
- Research into the words people really use to look for you, in your area
- One page per service, instead of a single page that talks about everything
- Titles and descriptions written by hand, one at a time, never generated
- Structured data: name, area served, services and languages, in a form Google understands
- Search Console connected, so you see the numbers too
Not included
- A guaranteed first position. Nobody can guarantee it, and anyone who guarantees it on the phone is selling smoke
- Buying links: against Google guidelines, and it gets paid for sooner or later
- A blog updated every week
- How long it takes
- The technical work happens in the delivery week. Search results move over three to six months: that is not slowness, that is how it works.
- What I need from you
- Knowing what jobs you actually take, and which towns you travel to.
The phone ringing
Getting enquiries
Advertising campaigns — Meta, Google, TikTok, LinkedIn, Reddit, whichever fits — that bring enquiries to your WhatsApp or your phone. I set them up, write them and watch them. The budget stays on your card: I never touch it.
What is included
- Ad account set up, in your name
- Audiences, creative and ad copy
- Monitoring and correction through the month
- A month-end report: spend, number of enquiries, cost of each
Not included
- The advertising budget: you pay that, to the platform, on your card
- Answering the messages for you
- Promises about how many enquiries will arrive: it depends on the trade, the area and the budget
- How long it takes
- First campaign live three to five days after I get access to the account.
- What I need from you
- A profile on the platform you pick — Facebook or Instagram page, TikTok account, Google listing —, a WhatsApp business number, and a site or page for the clicks to land on.
What I do not do, generally.
I do not run social accounts daily, I do not write business plans, I do not sell contact lists, and I do not promise positions on Google. If you need one of those I will say so straight away and point you elsewhere: losing half an hour now costs less than finding out in three months.